Build A Global Business

Now more than ever, there is a necessity for both old and new industry to go global and expand to new markets to stay ahead of the competition. 

This workshop is designed to get European companies acquainted with the process of expanding to new markets with an emphasis on breaking into the US. Within the two hour workshop, participants have the opportunity to explore new markets, assess their international readiness and learn strategies to win new customers abroad.

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  • A step-by-step guide and tactical tools to determine whether your business is ready to expand internationally
  • Real-life case studies and the opportunity to dig into your company's unique challenges around globalization
  • Materials and additional resources so you can begin planning for your international expansion
  • The opportunity to become a member of a private community of global businesses



  • Determine readiness and a structured framework for expanding into new markets to increase the probability of success
  • Develop your go-to-market strategy and explore collaborations and partnerships between European companies and key organizations in global markets
  • Understand and approach sales pitches to win the critical first few customers in new markets
  • Determine how to execute leanly in a new market by knowing what to outsource, choosing vendors and creating a win-win relationship with strategic partners
  • Understand the best practices for attracting the right first hires in a new market